My Featured Fashion Show

My Featured Fashion Show
Zara Inverno 2016

I. About the Clothing Brand: Zara

Zara is the world’s largest fashion retailer in the world today because of its widely known process innovation. Fast fashion, creativity, flexibility, quality design and rapid turnaround are all part of its approach to expand internationally at such a fast pace.

Zara stores are usually situated at upscale locations in the world’s largest cities. Its strategy is to get as close as possible to luxury brands but at the same time maintain its mid-range affordable prices. Although the apparel may be relatively less expensive compared to designer goods, Zara has never forsaken the quality and comfort of its completed products.

On top of its operations excellence and good quality designs, Zara’s approach to design is also closely linked to their customers. Its customers, who help to give shape to the ideas and ever-changing demands emerging in the fashion industry, direct Zara’s strategic fast fashion. The relationship with its customers is an important channel of information that reflects shoppers’ reactions, desires and demands – its secret to success lies in feedback given from a wide range of people from different cultures and generations.

Works Cited （参考文献）
http://zarafashion2013.wix.com/zara#!brand-identity/c1xbv

II. About the Designer: Amancio Ortege Gaona


Amancio Ortega Gaona is a famous fashion designer and entrepreneur from Spain.
After becoming the manager of a local clothing shop, he realised that only affluent individuals could afford to purchase fine clothing and became determined to make quality clothes accessible to everyone.
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From then on, Ortega began a self-manufactured line, purchasing low-cost fabric from Barcelona and selling good quality, cheaper products to local stores. In 1963, at the age of 27, Amancio Ortega founded his own company called Confecciones Goa that made and sold fine bathrobes.

Ortega continued to build his company and in 1975 he opened his first retail store called Zara. It was located across the street from one of La Coruna's most well known department stores and Zara became famous for selling high quality designer products at affordable prices. Due to this success, Ortega continued to expand and was credited with choosing strategic locations for each successful expansion. By 1989 Amancio Ortega Gaona was profitably operating almost one hundred Zara stores in Spain.

Ortega continued to keep his brand simple and direct. His goal was to produce clothing in fewer quantities and for stores to be refilled more often to cut down on inventory and shipping costs. Since Ortega kept his factories in Spain and produced smaller amounts of clothing, he was able to pass the savings onto the consumer. Zara became so popular, in fact, that Amancio Ortega hardly needed to advertise at all.

With the success of Zara, Ortega quickly became one of the wealthiest man in the world.

Works Cited （参考文献）
http://zarafashion2013.wix.com/zara#!about/c10fk

III. My Reaction


A. Reaction Point -accessory

This is something such as a bag, belt or jewellery that you wear.
The people in this show don't wear a lot of accessories. A few people wear a watch, necklace or bracelet. I think these accessories help people make their personality stand out.

B. Reaction Point - coiffure

This mean the arrangement of the hair (especially a woman's hair).
Ladies in this show are almost same hair style, long straight hair. It looks very beautiful and matches the chic clothes.

C. Reaction Point -tops

This mean clothing worn above the waist.
Their tops are not so flashy, very simple and nice. I think they match the other parts of the outfits very well and makes the models more beautiful.


D. My General Opinion

This fashion show is very simple and chic. Zara's clothes make people look more beautiful and stylish. I'm very interested in fashion shows now, so I want to watch more and learn about other fashion brands.